How a fragmented ad account was rebuilt from the ground up, and what happened to performance when it was. There's a moment every paid media professional dreads. You open a client's Ads Manager for the first time, and the campaign list just keeps scrolling. That was the reality here. Over 660 campaigns. Two years of history. And not a single stable signal in sight.You've been running Meta Ads for two years. Someone sends monthly reports. The numbers look like something. But you've never quite been able to answer the one question that actually matters: is this actually working? If that question makes you pause, keep reading. Because the problem almost certainly isn't your creative, your budget, or your targeting. It's your structure.The visible signs are familiar: a new post goes up, a new campaign gets created. It runs for a few days. Then another post, another campaign. Over and over. It feels like an activity. It isn't a strategy. This is…